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A 7 year old rum from Uttar Pradesh in India. It's one of the largest selling rums in the world, almost all thanks to word of mouth.
From a 2020 review: Here's to a drink that has a $0 advertising budget, rarely stocked in bars and pubs, with labels that look it came off a crude country press and to many people, only a distant memory of dads and uncles watching cricket on the telly on a hot Sunday afternoon. Here's to trying it and really loving it, surprised by the fruitiness and the smoothness, taken in by how well it blends with ice and Coke. Well, Diet Coke cos its not 1995. Here's hoping it never stops being made, never stops being loved.